EME is ready for the future after brand relaunch
30.10.2012As one of the leading suppliers for the glass industry for batch and cullet treatment plants, EME Maschinenfabrik Clasen GmbH operates sucessfully in the area of plant construction for many decades. All over the world, glass factories of the hollow, flat and special glass industry trust in the reliability and efficiency of the plants and installations.
In 2012, a renewal of the general appearance was necessary. A modern and clear design has been created with the constructive cooperation of the advertising agency R+S/ICONOMIC Werbeagentur GmbH based in Veitshöchheim which emphasizes and symbolizes the approved performances and outstanding quality.
"Our new Corporate Design reflects our urge for progress and further development. A way which was always worthwhile and made us feel proud" comments Egbert Wenninger, the managing director for sales, the external change. The timeless logo has been maintained and adapts harmoniously to the new overall appearance. Extraordinary cullet subjects have been used as key visuals which characterize the reference to the cullet treatment and the environment and recycling aspect of the EME products.
The management is also especially satisfied with the web presentation. Much importance has been attached to customer orientation. Since October 23, the homepage visitor experiences an intuitive menu navigation, a lot of information and a clear visual appearance. Beside the German version, other languages will soon be available.
Integral solutions from raw material supply to the shaping process adapted to the individual requirements of the customers prove the success of EME which is no coincidence. Along with the partners of the Sorg Group, the company looks forward to meeting all requirements of the future.